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How to Calculate Engagement Rate.
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How to Calculate Engagement Rate.

Rosemary Njeri

Engagement rate is a social media marketing metric that measures the number of interactions a piece of content has received.

A high engagement rate means that more people are commenting, liking, sharing and mentioning your brand and its content.

Formula to calculate engagement rate.

Calculate Engagement Rate.

Example:

WepPro Education posted a video on ” How to Screen Record on Mac “. In total, they got 900,000 views from their 1,000,000 followers. Calculate WebPro Education engagement rate.

Calculate Engagement Rate.

Therefore, the engagement rate is 90%.

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