Conversion rate is defined as the number of visitors to a website that complete a desired goal out of the total number of visitors.

Tracking conversion rates allows you to measure the performance of your web pages and apps.

**Formula to calculate conversion rate.**

There are very many formulas to calculate this rate, it all depends on what you want to calculate for. You can calculate it based on the number of clicks, number of visitors, number of delivered email etc.

A conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase.

**Example:**

Suppose the total number of conversions in a day on your website is 6,000, calculate the conversion rate if the total number of ad interactions are 10,000.

Therefore, your conversion rate is 60%.